https://oldena.lpnu.ua/handle/ntb/45495| Title: | Study of software systems usability used for customers loyalty identification |
| Authors: | Bilova, Mariia Trehubenko, Oleksandr |
| Affiliation: | National Technical University «Kharkiv Polytechnic Institute» |
| Bibliographic description (Ukraine): | Bilova M. Study of software systems usability used for customers loyalty identification / Mariia Bilova, Oleksandr Trehubenko // Computational Linguistics and Intelligent Systems. — Lviv : Lviv Politechnic Publishing House, 2019. — Vol 2 : Proceedings of the 3nd International conference, COLINS 2019. Workshop, Kharkiv, Ukraine, April 18-19, 2019. — P. 46–54. — (Student section). |
| Bibliographic description (International): | Bilova M. Study of software systems usability used for customers loyalty identification / Mariia Bilova, Oleksandr Trehubenko // Computational Linguistics and Intelligent Systems. — Lviv Politechnic Publishing House, 2019. — Vol 2 : Proceedings of the 3nd International conference, COLINS 2019. Workshop, Kharkiv, Ukraine, April 18-19, 2019. — P. 46–54. — (Student section). |
| Is part of: | Computational Linguistics and Intelligent Systems (2), 2019 |
| Journal/Collection: | Computational Linguistics and Intelligent Systems |
| Volume: | 2 : Proceedings of the 3nd International conference, COLINS 2019. Workshop, Kharkiv, Ukraine, April 18-19, 2019 |
| Issue Date: | 18-Apr-2019 |
| Publisher: | Lviv Politechnic Publishing House |
| Place of the edition/event: | Lviv |
| Keywords: | Software Usability Program Interface CRM-system Loyalty Customer Database Segmentation RFM Method Forms SUS Form Usability Testing Main Factors Of SW Usability |
| Number of pages: | 9 |
| Page range: | 46-54 |
| Start page: | 46 |
| End page: | 54 |
| Abstract: | On the background of software (SW) increase in quantity and complexity and SW versions change, a friendly interface allows enhancing SW competitiveness, reduction in SW development costs, increase in SW users number and users satisfaction, as well as reduction in costs needed for users training and support. The product using which users achieve the goals set and solve various issues in an efficient way, is deemed to be a user-friendly software product.The purpose of the article is to study existing methods for assessing the application usability and analyzing the features of using the main software usability indicators on the example of software for customer loyalty of 'Infotech' consumer society. |
| URI: | https://ena.lpnu.ua/handle/ntb/45495 |
| ISSN: | 2523-4013 |
| Copyright owner: | © 2019 for the individual papers by the papers’ authors. Copying permitted only for private and academic purposes. This volume is published and copyrighted by its editors. |
| URL for reference material: | http://life-prog.ru/1_33645_preimushchestva-i-nedostatki-CRM-sistem.html http://ena.lp.edu.ua http://zakon3.rada.gov.ua/laws/show/436-15 https://www.ua-region.com.ua/38667722 https://usabilitygeek.com/how-to-use-the-system-usability-scale-sus-to-evaluate-the |
| References (International): | 1. Kaverina, I.: Analysis of the existing methods for customer database management to enhance competitiveness of a drug store network. Bulletin of Siberian medicine, vol. 4, 172–176 (2014). 2. Informational web site LIFE-PROG.ru. http://life-prog.ru/1_33645_preimushchestva-i-nedostatki-CRM-sistem.html. 3. Ryazantsev, A.: How to introduce CRM-system for 50 days.Omega-L Publishing House, series 1000 bestsellers (2017). 4. Kinzyabulatov, R.: CRM. In detail and to the point. Publishing solutions Publishing House (2016). 5. Isakov, O., Cherednichenko, O., Mozgin, V., Yangolenko, O.: Study of software products usability testing processes models. The National Technical University Bulletin ХIIІ. Series: Strategic management, portfolio, programs and projects management, vol. 2 (1278), 73–80 (2018). 6. Kirilenko, O., Kuznetsova,Yu.,Sokolova, E., Frolova, G.: Procedure for user interface usability testing.http://ena.lp.edu.ua. 7. Prokhorova, A.: The concept of site usability: design indices and standards.Economics and Law, vol. 9 (67), 87–90 (2016). 8. Official site of Ukraine VerkhovnaRada. http://zakon3.rada.gov.ua/laws/show/436-15. 9. Informational web site of Infotech consumer society.https://www.ua-region.com.ua/38667722. 10. Brooke, J.: SUS: A Retrospective. Journal of usability studies, vol. 8 (2), 29–40 (2013),https://usabilitygeek.com/how-to-use-the-system-usability-scale-sus-to-evaluate-the usability-of-your-website/. |
| Content type: | Article |
| Appears in Collections: | Computational linguistics and intelligent systems. – 2019 р. |
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