https://oldena.lpnu.ua/handle/ntb/40459| Title: | Violations of the law about advertising in Ukrainian media |
| Authors: | Kitsa, Mariana |
| Affiliation: | Lviv Polytechnic National University |
| Bibliographic description (Ukraine): | Kitsa M. Violations of the law about advertising in Ukrainian media / Mariana Kitsa // Litteris et Artibus : proceedings, 23–25 November, 2017. — Lviv : Lviv Polytechnic Publishing House, 2017. — P. 450–451. — (4th International academic conference «law and psychology 2017» (LPS-2017)). |
| Bibliographic description (International): | Kitsa M. Violations of the law about advertising in Ukrainian media / Mariana Kitsa // Litteris et Artibus : proceedings, 23–25 November, 2017. — Lviv : Lviv Polytechnic Publishing House, 2017. — P. 450–451. — (4th International academic conference «law and psychology 2017» (LPS-2017)). |
| Is part of: | Litteris et Artibus : матеріали, 2017 Litteris et Artibus : proceedings, 2017 |
| Conference/Event: | 7th International youth science forum «Litteris et Artibus» |
| Journal/Collection: | Litteris et Artibus : матеріали |
| Issue Date: | 23-Dec-2017 |
| Publisher: | Видавництво Львівської політехніки Lviv Polytechnic Publishing House |
| Place of the edition/event: | Львів Lviv |
| Temporal Coverage: | 23–25 листопада 2017 року 23–25 November, 2017 |
| Keywords: | advertising law violation media |
| Number of pages: | 2 |
| Page range: | 450-451 |
| Start page: | 450 |
| End page: | 451 |
| Abstract: | In the article there are analised different kinds of advertising in Ukrainian mediasphere. It is investigated the quality of the publicity texts after the criteria of legality, literacy, originality and journalistic ethics. Advertising which violates Ukraianian law about advertising s found out and it is grounded negative influence such kinds of ad on the readers audience and on the society on the whole. |
| URI: | https://ena.lpnu.ua/handle/ntb/40459 |
| ISBN: | 978-966-941-108-2 |
| Copyright owner: | © Національний університет “Львівська політехніка”, 2017 |
| URL for reference material: | http://zakon3.rada.gov.ua/laws/show/270/96-%D0%B2%D1%80 |
| References (Ukraine): | [1] Statistical abstracts of the US, Washington, p.7, May,2014. [2] Wells, Geffrey H. (1925). “TheWorks of H. G. Wells”. London: Routledge. p. xvi. ISBN 0-86012-096-1.OCLC 458934085 [3] Ogilvy, David. “Ogilvy on advertising”. USA, 2008,224p. [4] Burnett, Leo. "Leo Burnett: Advertising". Art Directors Club. 1993. RetrievedMarch 8, 2012. [5] Gettings, Dominik. “Unwritten rules of copywriting”. U.K., 2010, 308p. [6] Law of the Ukraine “About Advertising”. Retrievedfrom:http://zakon3.rada.gov.ua/laws/show/270/96-%D0%B2%D1%80 |
| References (International): | [1] Statistical abstracts of the US, Washington, p.7, May,2014. [2] Wells, Geffrey H. (1925). "TheWorks of H. G. Wells". London: Routledge. p. xvi. ISBN 0-86012-096-1.OCLC 458934085 [3] Ogilvy, David. "Ogilvy on advertising". USA, 2008,224p. [4] Burnett, Leo. "Leo Burnett: Advertising". Art Directors Club. 1993. RetrievedMarch 8, 2012. [5] Gettings, Dominik. "Unwritten rules of copywriting". U.K., 2010, 308p. [6] Law of the Ukraine "About Advertising". Retrievedfrom:http://zakon3.rada.gov.ua/laws/show/270/96-%D0%B2%D1%80 |
| Content type: | Conference Abstract |
| Appears in Collections: | Litteris et Artibus. – 2017 р. |
| File | Description | Size | Format | |
|---|---|---|---|---|
| 2017_Kitsa_M-Violations_of_the_law_about_450-451.pdf | 72.39 kB | Adobe PDF | View/Open | |
| 2017_Kitsa_M-Violations_of_the_law_about_450-451__COVER.png | 639.05 kB | image/png | View/Open |
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