| DC Field | Value | Language |
|---|
| dc.contributor.author | Kitsa, Mariana | |
| dc.coverage.temporal | 23–25 листопада 2017 року | |
| dc.coverage.temporal | 23–25 November, 2017 | |
| dc.date.accessioned | 2018-04-12T13:06:04Z | - |
| dc.date.available | 2018-04-12T13:06:04Z | - |
| dc.date.created | 2017-12-23 | |
| dc.date.issued | 2017-12-23 | |
| dc.identifier.citation | Kitsa M. Violations of the law about advertising in Ukrainian media / Mariana Kitsa // Litteris et Artibus : proceedings, 23–25 November, 2017. — Lviv : Lviv Polytechnic Publishing House, 2017. — P. 450–451. — (4th International academic conference «law and psychology 2017» (LPS-2017)). | |
| dc.identifier.isbn | 978-966-941-108-2 | |
| dc.identifier.uri | https://ena.lpnu.ua/handle/ntb/40459 | - |
| dc.description.abstract | In the article there are analised different kinds of
advertising in Ukrainian mediasphere. It is investigated the
quality of the publicity texts after the criteria of legality,
literacy, originality and journalistic ethics. Advertising which
violates Ukraianian law about advertising s found out and it is
grounded negative influence such kinds of ad on the readers
audience and on the society on the whole. | |
| dc.format.extent | 450-451 | |
| dc.language.iso | en | |
| dc.publisher | Видавництво Львівської політехніки | |
| dc.publisher | Lviv Polytechnic Publishing House | |
| dc.relation.ispartof | Litteris et Artibus : матеріали, 2017 | |
| dc.relation.ispartof | Litteris et Artibus : proceedings, 2017 | |
| dc.relation.uri | http://zakon3.rada.gov.ua/laws/show/270/96-%D0%B2%D1%80 | |
| dc.subject | advertising | |
| dc.subject | law | |
| dc.subject | violation | |
| dc.subject | media | |
| dc.title | Violations of the law about advertising in Ukrainian media | |
| dc.type | Conference Abstract | |
| dc.rights.holder | © Національний університет “Львівська політехніка”, 2017 | |
| dc.contributor.affiliation | Lviv Polytechnic National University | |
| dc.format.pages | 2 | |
| dc.identifier.citationen | Kitsa M. Violations of the law about advertising in Ukrainian media / Mariana Kitsa // Litteris et Artibus : proceedings, 23–25 November, 2017. — Lviv : Lviv Polytechnic Publishing House, 2017. — P. 450–451. — (4th International academic conference «law and psychology 2017» (LPS-2017)). | |
| dc.relation.references | [1] Statistical abstracts of the US, Washington, p.7, May,2014. | |
| dc.relation.references | [2] Wells, Geffrey H. (1925). “TheWorks of H. G. Wells”. London: Routledge. p. xvi. ISBN 0-86012-096-1.OCLC 458934085 | |
| dc.relation.references | [3] Ogilvy, David. “Ogilvy on advertising”. USA, 2008,224p. | |
| dc.relation.references | [4] Burnett, Leo. "Leo Burnett: Advertising". Art Directors Club. 1993. RetrievedMarch 8, 2012. | |
| dc.relation.references | [5] Gettings, Dominik. “Unwritten rules of copywriting”. U.K., 2010, 308p. | |
| dc.relation.references | [6] Law of the Ukraine “About Advertising”. Retrievedfrom:http://zakon3.rada.gov.ua/laws/show/270/96-%D0%B2%D1%80 | |
| dc.relation.referencesen | [1] Statistical abstracts of the US, Washington, p.7, May,2014. | |
| dc.relation.referencesen | [2] Wells, Geffrey H. (1925). "TheWorks of H. G. Wells". London: Routledge. p. xvi. ISBN 0-86012-096-1.OCLC 458934085 | |
| dc.relation.referencesen | [3] Ogilvy, David. "Ogilvy on advertising". USA, 2008,224p. | |
| dc.relation.referencesen | [4] Burnett, Leo. "Leo Burnett: Advertising". Art Directors Club. 1993. RetrievedMarch 8, 2012. | |
| dc.relation.referencesen | [5] Gettings, Dominik. "Unwritten rules of copywriting". U.K., 2010, 308p. | |
| dc.relation.referencesen | [6] Law of the Ukraine "About Advertising". Retrievedfrom:http://zakon3.rada.gov.ua/laws/show/270/96-%D0%B2%D1%80 | |
| dc.citation.conference | 7th International youth science forum «Litteris et Artibus» | |
| dc.citation.journalTitle | Litteris et Artibus : матеріали | |
| dc.citation.spage | 450 | |
| dc.citation.epage | 451 | |
| dc.coverage.placename | Львів | |
| dc.coverage.placename | Lviv | |
| Appears in Collections: | Litteris et Artibus. – 2017 р.
|
