https://oldena.lpnu.ua/handle/ntb/40419| Title: | Marketing logistics |
| Authors: | Zielińska, Anetta Gałka, Agnieszka |
| Affiliation: | Wroclaw University of Economics |
| Bibliographic description (Ukraine): | Zielińska A. Marketing logistics / Anetta Zielińska, Agnieszka Gałka // Litteris et Artibus : proceedings, 23–25 November, 2017. — Lviv : Lviv Polytechnic Publishing House, 2017. — P. 354–355. — (6th International academic conference «Economics & management 2017» (EM-2017)). |
| Bibliographic description (International): | Zielińska A. Marketing logistics / Anetta Zielińska, Agnieszka Gałka // Litteris et Artibus : proceedings, 23–25 November, 2017. — Lviv : Lviv Polytechnic Publishing House, 2017. — P. 354–355. — (6th International academic conference «Economics & management 2017» (EM-2017)). |
| Is part of: | Litteris et Artibus : матеріали, 2017 Litteris et Artibus : proceedings, 2017 |
| Conference/Event: | 7th International youth science forum «Litteris et Artibus» |
| Journal/Collection: | Litteris et Artibus : матеріали |
| Issue Date: | 23-Dec-2017 |
| Publisher: | Видавництво Львівської політехніки Lviv Polytechnic Publishing House |
| Place of the edition/event: | Львів Lviv |
| Temporal Coverage: | 23–25 листопада 2017 року 23–25 November, 2017 |
| Keywords: | logistics management marketing management logistics marketing integration management concepts distribution strategy tasks objectives |
| Number of pages: | 2 |
| Page range: | 354-355 |
| Start page: | 354 |
| End page: | 355 |
| Abstract: | The aim of the article is to show the need of the integration of marketing and logistics, their particular tasks, and issues connected with them. The paper focuses on showing logistics and marketing not as separate elements, but rather as an integrated management concept, that when utilized allows the enterprise to achieve success. The integration of different logistics processes and functions within logistics system and logistics management, as well as the integration of this system with the marketing system, within the scale of an enterprise and the market, is expressed in the integrated concept of marketing logistics management. This consists the basic dimension of modern business management. |
| URI: | https://ena.lpnu.ua/handle/ntb/40419 |
| ISBN: | 978-966-941-108-2 |
| Copyright owner: | © Національний університет “Львівська політехніка”, 2017 |
| URL for reference material: | https://www.governica.com/Logistyka_marketingowa http://www.slu.cz/opf/cz/informace/acta-academicakarviniensia/casopisy-aak/aak-rocnik-2013/docs-4-2013/Barcik_Jakubiec.pdf |
| References (Ukraine): | [1] F. Beier, K. Rutkowski, “Logistic”, The publishing house of the Warsaw School of Economics, , pp. 30, Warsaw 2004. [2] P. Blaik, “Logistics Effectiveness”, Polish Economic Publishers, pp. 112, Warsaw 2016. [3] P. Blaik, „Logistics. The concept of integrated management”, Polish Economic Publishers, pp. 25 and 112, Warsaw 2014. [4] T. Lus, W. Rokicki, R. Śliwka, “Logistic – Casebook”, Polish Scientific Publishers PWN, pp. 7, Warsaw 2016. [5] W. M. Grudzewski, I.K. Hejduk, A. Sankowska, M. Wańtuchowicz, ”Sustainability in business – the companies of the future”, POLTEXT Publishers, pp.300, Warsaw 2010. [6] https://www.governica.com/Logistyka_marketingowa [7] http://www.slu.cz/opf/cz/informace/acta-academicakarviniensia/casopisy-aak/aak-rocnik-2013/docs-4-2013/Barcik_Jakubiec.pdf |
| References (International): | [1] F. Beier, K. Rutkowski, "Logistic", The publishing house of the Warsaw School of Economics, , pp. 30, Warsaw 2004. [2] P. Blaik, "Logistics Effectiveness", Polish Economic Publishers, pp. 112, Warsaw 2016. [3] P. Blaik, "Logistics. The concept of integrated management", Polish Economic Publishers, pp. 25 and 112, Warsaw 2014. [4] T. Lus, W. Rokicki, R. Śliwka, "Logistic – Casebook", Polish Scientific Publishers PWN, pp. 7, Warsaw 2016. [5] W. M. Grudzewski, I.K. Hejduk, A. Sankowska, M. Wańtuchowicz, "Sustainability in business – the companies of the future", POLTEXT Publishers, pp.300, Warsaw 2010. [6] https://www.governica.com/Logistyka_marketingowa [7] http://www.slu.cz/opf/cz/informace/acta-academicakarviniensia/casopisy-aak/aak-rocnik-2013/docs-4-2013/Barcik_Jakubiec.pdf |
| Content type: | Conference Abstract |
| Appears in Collections: | Litteris et Artibus. – 2017 р. |
| File | Description | Size | Format | |
|---|---|---|---|---|
| 2017_Zielinska_A-Marketing_logistics_354-355.pdf | 157.59 kB | Adobe PDF | View/Open | |
| 2017_Zielinska_A-Marketing_logistics_354-355__COVER.png | 591.43 kB | image/png | View/Open |
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