| DC Field | Value | Language |
|---|
| dc.contributor.author | Zielińska, Anetta | |
| dc.contributor.author | Gałka, Agnieszka | |
| dc.coverage.temporal | 23–25 листопада 2017 року | |
| dc.coverage.temporal | 23–25 November, 2017 | |
| dc.date.accessioned | 2018-04-12T13:05:36Z | - |
| dc.date.available | 2018-04-12T13:05:36Z | - |
| dc.date.created | 2017-12-23 | |
| dc.date.issued | 2017-12-23 | |
| dc.identifier.citation | Zielińska A. Marketing logistics / Anetta Zielińska, Agnieszka Gałka // Litteris et Artibus : proceedings, 23–25 November, 2017. — Lviv : Lviv Polytechnic Publishing House, 2017. — P. 354–355. — (6th International academic conference «Economics & management 2017» (EM-2017)). | |
| dc.identifier.isbn | 978-966-941-108-2 | |
| dc.identifier.uri | https://ena.lpnu.ua/handle/ntb/40419 | - |
| dc.description.abstract | The aim of the article is to show the need of the
integration of marketing and logistics, their particular tasks,
and issues connected with them. The paper focuses on
showing logistics and marketing not as separate elements, but
rather as an integrated management concept, that when
utilized allows the enterprise to achieve success. The
integration of different logistics processes and functions within
logistics system and logistics management, as well as the
integration of this system with the marketing system, within
the scale of an enterprise and the market, is expressed in the
integrated concept of marketing logistics management. This
consists the basic dimension of modern business management. | |
| dc.format.extent | 354-355 | |
| dc.language.iso | en | |
| dc.publisher | Видавництво Львівської політехніки | |
| dc.publisher | Lviv Polytechnic Publishing House | |
| dc.relation.ispartof | Litteris et Artibus : матеріали, 2017 | |
| dc.relation.ispartof | Litteris et Artibus : proceedings, 2017 | |
| dc.relation.uri | https://www.governica.com/Logistyka_marketingowa | |
| dc.relation.uri | http://www.slu.cz/opf/cz/informace/acta-academicakarviniensia/casopisy-aak/aak-rocnik-2013/docs-4-2013/Barcik_Jakubiec.pdf | |
| dc.subject | logistics management | |
| dc.subject | marketing management | |
| dc.subject | logistics | |
| dc.subject | marketing | |
| dc.subject | integration | |
| dc.subject | management concepts | |
| dc.subject | distribution | |
| dc.subject | strategy | |
| dc.subject | tasks | |
| dc.subject | objectives | |
| dc.title | Marketing logistics | |
| dc.type | Conference Abstract | |
| dc.rights.holder | © Національний університет “Львівська політехніка”, 2017 | |
| dc.contributor.affiliation | Wroclaw University of Economics | |
| dc.format.pages | 2 | |
| dc.identifier.citationen | Zielińska A. Marketing logistics / Anetta Zielińska, Agnieszka Gałka // Litteris et Artibus : proceedings, 23–25 November, 2017. — Lviv : Lviv Polytechnic Publishing House, 2017. — P. 354–355. — (6th International academic conference «Economics & management 2017» (EM-2017)). | |
| dc.relation.references | [1] F. Beier, K. Rutkowski, “Logistic”, The publishing house of the Warsaw School of Economics, , pp. 30, Warsaw 2004. | |
| dc.relation.references | [2] P. Blaik, “Logistics Effectiveness”, Polish Economic Publishers, pp. 112, Warsaw 2016. | |
| dc.relation.references | [3] P. Blaik, „Logistics. The concept of integrated management”, Polish Economic Publishers, pp. 25 and 112, Warsaw 2014. | |
| dc.relation.references | [4] T. Lus, W. Rokicki, R. Śliwka, “Logistic – Casebook”, Polish Scientific Publishers PWN, pp. 7, Warsaw 2016. | |
| dc.relation.references | [5] W. M. Grudzewski, I.K. Hejduk, A. Sankowska, M. Wańtuchowicz, ”Sustainability in business – the companies of the future”, POLTEXT Publishers, pp.300, Warsaw 2010. | |
| dc.relation.references | [6] https://www.governica.com/Logistyka_marketingowa | |
| dc.relation.references | [7] http://www.slu.cz/opf/cz/informace/acta-academicakarviniensia/casopisy-aak/aak-rocnik-2013/docs-4-2013/Barcik_Jakubiec.pdf | |
| dc.relation.referencesen | [1] F. Beier, K. Rutkowski, "Logistic", The publishing house of the Warsaw School of Economics, , pp. 30, Warsaw 2004. | |
| dc.relation.referencesen | [2] P. Blaik, "Logistics Effectiveness", Polish Economic Publishers, pp. 112, Warsaw 2016. | |
| dc.relation.referencesen | [3] P. Blaik, "Logistics. The concept of integrated management", Polish Economic Publishers, pp. 25 and 112, Warsaw 2014. | |
| dc.relation.referencesen | [4] T. Lus, W. Rokicki, R. Śliwka, "Logistic – Casebook", Polish Scientific Publishers PWN, pp. 7, Warsaw 2016. | |
| dc.relation.referencesen | [5] W. M. Grudzewski, I.K. Hejduk, A. Sankowska, M. Wańtuchowicz, "Sustainability in business – the companies of the future", POLTEXT Publishers, pp.300, Warsaw 2010. | |
| dc.relation.referencesen | [6] https://www.governica.com/Logistyka_marketingowa | |
| dc.relation.referencesen | [7] http://www.slu.cz/opf/cz/informace/acta-academicakarviniensia/casopisy-aak/aak-rocnik-2013/docs-4-2013/Barcik_Jakubiec.pdf | |
| dc.citation.conference | 7th International youth science forum «Litteris et Artibus» | |
| dc.citation.journalTitle | Litteris et Artibus : матеріали | |
| dc.citation.spage | 354 | |
| dc.citation.epage | 355 | |
| dc.coverage.placename | Львів | |
| dc.coverage.placename | Lviv | |
| Appears in Collections: | Litteris et Artibus. – 2017 р.
|
