https://oldena.lpnu.ua/handle/ntb/40413| Title: | Marketing instruments of Ivano-Frankivsk oblast promotion in terms of cross-border cooperation |
| Authors: | Popadynets, Nazariy Pasternak, Olena |
| Affiliation: | Lviv Polytechnic National University |
| Bibliographic description (Ukraine): | Popadynets N. Marketing instruments of Ivano-Frankivsk oblast promotion in terms of cross-border cooperation / Nazariy Popadynets, Olena Pasternak // Litteris et Artibus : proceedings, 23–25 November, 2017. — Lviv : Lviv Polytechnic Publishing House, 2017. — P. 341–342. — (6th International academic conference «Economics & management 2017» (EM-2017)). |
| Bibliographic description (International): | Popadynets N. Marketing instruments of Ivano-Frankivsk oblast promotion in terms of cross-border cooperation / Nazariy Popadynets, Olena Pasternak // Litteris et Artibus : proceedings, 23–25 November, 2017. — Lviv : Lviv Polytechnic Publishing House, 2017. — P. 341–342. — (6th International academic conference «Economics & management 2017» (EM-2017)). |
| Is part of: | Litteris et Artibus : матеріали, 2017 Litteris et Artibus : proceedings, 2017 |
| Conference/Event: | 7th International youth science forum «Litteris et Artibus» |
| Journal/Collection: | Litteris et Artibus : матеріали |
| Issue Date: | 23-Dec-2017 |
| Publisher: | Видавництво Львівської політехніки Lviv Polytechnic Publishing House |
| Place of the edition/event: | Львів Lviv |
| Temporal Coverage: | 23–25 листопада 2017 року 23–25 November, 2017 |
| Keywords: | marketing instruments promotion cross-border cooperation fest tourism cultural traditions |
| Number of pages: | 2 |
| Page range: | 341-342 |
| Start page: | 341 |
| End page: | 342 |
| Abstract: | The instruments of Ivano-Frankivska oblast promotion on the examples of festivals are outlined. The Strategy of Ivano-Frankivska Oblast Development till 2020 is analyzed in terms of region’s promotion. Practicability of choosing festivals among other marketing instruments, especially for youth target group is explained. The festivals MitOst-festival, Carpathian SPACE, Porto Franko 2017 and international photo festival are analyzed. The festivals are examined in the context of cross-border aspect, which allows combining neighbouring cultures and traditions, exchange of experience, bringing adjacent nations closer together and finding the areas of common interest. |
| URI: | https://ena.lpnu.ua/handle/ntb/40413 |
| ISBN: | 978-966-941-108-2 |
| Copyright owner: | © Національний університет “Львівська політехніка”, 2017 |
| URL for reference material: | http://www.if.gov.ua/files/SP_IF_oblast_4.pdf http://www.mvk.if.ua/aboutcity http://mitostfestival.org/ru/festival/festival-2015-vivano-frankovske http://firtka.if.ua/?action=show&id=130653 http://kurs.if.ua/news/u_ivanofrankivsku_fotovystavk http://nv.ua/ukr/style/art/theater_art/porto-franko-2017-najguchnishi-podiji-mizhnarodnogomistetskogo-festivalju-1277357.html |
| References (Ukraine): | [1] Strategy of Ivano-Frankivska Oblast Development till 2020. Online. Available at: http://www.if.gov.ua/files/SP_IF_oblast_4.pdf. [2] About Ivano-Frankivsk. Online. Available at: http://www.mvk.if.ua/aboutcity. [3] MitOst-Festival. Online. Available at: http://mitostfestival.org/ru/festival/festival-2015-vivano-frankovske. [4] The way Ivano-Frankivsk is going to celebrate the 355th anniversary. Online. Available at: http://firtka.if.ua/?action=show&id=130653. [5] The 6th European Festival was closed in Ivano-Frankivsk with exhibition of twin cities. Online. Available at:http://kurs.if.ua/news/u_ivanofrankivsku_fotovystavk oyu_mistpobratymiv_zakryly_shostyy_yevropeyskyy_fotofestyval_54217.html. [6] Porto Franko 2017. The most prominent events of international art festival. Online. Available at: http://nv.ua/ukr/style/art/theater_art/porto-franko-2017-najguchnishi-podiji-mizhnarodnogomistetskogo-festivalju-1277357.html. |
| References (International): | [1] Strategy of Ivano-Frankivska Oblast Development till 2020. Online. Available at: http://www.if.gov.ua/files/SP_IF_oblast_4.pdf. [2] About Ivano-Frankivsk. Online. Available at: http://www.mvk.if.ua/aboutcity. [3] MitOst-Festival. Online. Available at: http://mitostfestival.org/ru/festival/festival-2015-vivano-frankovske. [4] The way Ivano-Frankivsk is going to celebrate the 355th anniversary. Online. Available at: http://firtka.if.ua/?action=show&id=130653. [5] The 6th European Festival was closed in Ivano-Frankivsk with exhibition of twin cities. Online. Available at:http://kurs.if.ua/news/u_ivanofrankivsku_fotovystavk oyu_mistpobratymiv_zakryly_shostyy_yevropeyskyy_fotofestyval_54217.html. [6] Porto Franko 2017. The most prominent events of international art festival. Online. Available at: http://nv.ua/ukr/style/art/theater_art/porto-franko-2017-najguchnishi-podiji-mizhnarodnogomistetskogo-festivalju-1277357.html. |
| Content type: | Conference Abstract |
| Appears in Collections: | Litteris et Artibus. – 2017 р. |
| File | Description | Size | Format | |
|---|---|---|---|---|
| 2017_Popadynets_N-Marketing_instruments_341-342.pdf | 75.14 kB | Adobe PDF | View/Open | |
| 2017_Popadynets_N-Marketing_instruments_341-342__COVER.png | 608.19 kB | image/png | View/Open |
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