| DC Field | Value | Language |
|---|
| dc.contributor.author | Popadynets, Nazariy | |
| dc.contributor.author | Pasternak, Olena | |
| dc.coverage.temporal | 23–25 листопада 2017 року | |
| dc.coverage.temporal | 23–25 November, 2017 | |
| dc.date.accessioned | 2018-04-12T13:05:33Z | - |
| dc.date.available | 2018-04-12T13:05:33Z | - |
| dc.date.created | 2017-12-23 | |
| dc.date.issued | 2017-12-23 | |
| dc.identifier.citation | Popadynets N. Marketing instruments of Ivano-Frankivsk oblast promotion in terms of cross-border cooperation / Nazariy Popadynets, Olena Pasternak // Litteris et Artibus : proceedings, 23–25 November, 2017. — Lviv : Lviv Polytechnic Publishing House, 2017. — P. 341–342. — (6th International academic conference «Economics & management 2017» (EM-2017)). | |
| dc.identifier.isbn | 978-966-941-108-2 | |
| dc.identifier.uri | https://ena.lpnu.ua/handle/ntb/40413 | - |
| dc.description.abstract | The instruments of Ivano-Frankivska oblast
promotion on the examples of festivals are outlined. The
Strategy of Ivano-Frankivska Oblast Development till 2020 is
analyzed in terms of region’s promotion. Practicability of
choosing festivals among other marketing instruments,
especially for youth target group is explained. The festivals
MitOst-festival, Carpathian SPACE, Porto Franko 2017 and
international photo festival are analyzed. The festivals are
examined in the context of cross-border aspect, which allows
combining neighbouring cultures and traditions, exchange of
experience, bringing adjacent nations closer together and
finding the areas of common interest. | |
| dc.format.extent | 341-342 | |
| dc.language.iso | en | |
| dc.publisher | Видавництво Львівської політехніки | |
| dc.publisher | Lviv Polytechnic Publishing House | |
| dc.relation.ispartof | Litteris et Artibus : матеріали, 2017 | |
| dc.relation.ispartof | Litteris et Artibus : proceedings, 2017 | |
| dc.relation.uri | http://www.if.gov.ua/files/SP_IF_oblast_4.pdf | |
| dc.relation.uri | http://www.mvk.if.ua/aboutcity | |
| dc.relation.uri | http://mitostfestival.org/ru/festival/festival-2015-vivano-frankovske | |
| dc.relation.uri | http://firtka.if.ua/?action=show&id=130653 | |
| dc.relation.uri | http://kurs.if.ua/news/u_ivanofrankivsku_fotovystavk | |
| dc.relation.uri | http://nv.ua/ukr/style/art/theater_art/porto-franko-2017-najguchnishi-podiji-mizhnarodnogomistetskogo-festivalju-1277357.html | |
| dc.subject | marketing instruments | |
| dc.subject | promotion | |
| dc.subject | cross-border cooperation | |
| dc.subject | fest | |
| dc.subject | tourism | |
| dc.subject | cultural traditions | |
| dc.title | Marketing instruments of Ivano-Frankivsk oblast promotion in terms of cross-border cooperation | |
| dc.type | Conference Abstract | |
| dc.rights.holder | © Національний університет “Львівська політехніка”, 2017 | |
| dc.contributor.affiliation | Lviv Polytechnic National University | |
| dc.format.pages | 2 | |
| dc.identifier.citationen | Popadynets N. Marketing instruments of Ivano-Frankivsk oblast promotion in terms of cross-border cooperation / Nazariy Popadynets, Olena Pasternak // Litteris et Artibus : proceedings, 23–25 November, 2017. — Lviv : Lviv Polytechnic Publishing House, 2017. — P. 341–342. — (6th International academic conference «Economics & management 2017» (EM-2017)). | |
| dc.relation.references | [1] Strategy of Ivano-Frankivska Oblast Development till 2020. Online. Available at: http://www.if.gov.ua/files/SP_IF_oblast_4.pdf. | |
| dc.relation.references | [2] About Ivano-Frankivsk. Online. Available at: http://www.mvk.if.ua/aboutcity. | |
| dc.relation.references | [3] MitOst-Festival. Online. Available at: http://mitostfestival.org/ru/festival/festival-2015-vivano-frankovske. | |
| dc.relation.references | [4] The way Ivano-Frankivsk is going to celebrate the 355th anniversary. Online. Available at: http://firtka.if.ua/?action=show&id=130653. | |
| dc.relation.references | [5] The 6th European Festival was closed in Ivano-Frankivsk with exhibition of twin cities. Online. Available at:http://kurs.if.ua/news/u_ivanofrankivsku_fotovystavk oyu_mistpobratymiv_zakryly_shostyy_yevropeyskyy_fotofestyval_54217.html. | |
| dc.relation.references | [6] Porto Franko 2017. The most prominent events of international art festival. Online. Available at: http://nv.ua/ukr/style/art/theater_art/porto-franko-2017-najguchnishi-podiji-mizhnarodnogomistetskogo-festivalju-1277357.html. | |
| dc.relation.referencesen | [1] Strategy of Ivano-Frankivska Oblast Development till 2020. Online. Available at: http://www.if.gov.ua/files/SP_IF_oblast_4.pdf. | |
| dc.relation.referencesen | [2] About Ivano-Frankivsk. Online. Available at: http://www.mvk.if.ua/aboutcity. | |
| dc.relation.referencesen | [3] MitOst-Festival. Online. Available at: http://mitostfestival.org/ru/festival/festival-2015-vivano-frankovske. | |
| dc.relation.referencesen | [4] The way Ivano-Frankivsk is going to celebrate the 355th anniversary. Online. Available at: http://firtka.if.ua/?action=show&id=130653. | |
| dc.relation.referencesen | [5] The 6th European Festival was closed in Ivano-Frankivsk with exhibition of twin cities. Online. Available at:http://kurs.if.ua/news/u_ivanofrankivsku_fotovystavk oyu_mistpobratymiv_zakryly_shostyy_yevropeyskyy_fotofestyval_54217.html. | |
| dc.relation.referencesen | [6] Porto Franko 2017. The most prominent events of international art festival. Online. Available at: http://nv.ua/ukr/style/art/theater_art/porto-franko-2017-najguchnishi-podiji-mizhnarodnogomistetskogo-festivalju-1277357.html. | |
| dc.citation.conference | 7th International youth science forum «Litteris et Artibus» | |
| dc.citation.journalTitle | Litteris et Artibus : матеріали | |
| dc.citation.spage | 341 | |
| dc.citation.epage | 342 | |
| dc.coverage.placename | Львів | |
| dc.coverage.placename | Lviv | |
| Appears in Collections: | Litteris et Artibus. – 2017 р.
|
