https://oldena.lpnu.ua/handle/ntb/51794| Title: | Manipulative advertising in Ukrainian media |
| Authors: | Kitsa, Mariana |
| Affiliation: | Lviv Polytechnic National University |
| Bibliographic description (Ukraine): | Kitsa M. Manipulative advertising in Ukrainian media / Mariana Kitsa // Litteris et Artibus : proceedings, 23–25 November 2018, Lviv. — Lviv : Lviv Politechnic Publishing House, 2018. — P. 271–272. — (5th International academic conference “Law and psychology 2018” (LPS-2018)). |
| Bibliographic description (International): | Kitsa M. Manipulative advertising in Ukrainian media / Mariana Kitsa // Litteris et Artibus : proceedings, 23–25 November 2018, Lviv. — Lviv : Lviv Politechnic Publishing House, 2018. — P. 271–272. — (5th International academic conference “Law and psychology 2018” (LPS-2018)). |
| Is part of: | Litteris et Artibus : proceedings, 2018 |
| Conference/Event: | 8th International youth science forum «Litteris et Artibus» |
| Journal/Collection: | Litteris et Artibus : proceedings |
| Issue Date: | 22-Nov-2018 |
| Publisher: | Видавництво Львівської політехніки Lviv Politechnic Publishing House |
| Place of the edition/event: | Львів Lviv |
| Temporal Coverage: | 23–25 November 2018, Lviv |
| Keywords: | advertising manipulations audience law media |
| Number of pages: | 2 |
| Page range: | 271-272 |
| Start page: | 271 |
| End page: | 272 |
| Abstract: | In the article the expediency of determination of advertisement is reasonable as the pathogenic phenomenon. The basic signs of pathogenicity of text are analysed and an attempt to distinguish the basic criteria of pathogenicity of advertising text in the Ukrainian press is done. |
| URI: | https://ena.lpnu.ua/handle/ntb/51794 |
| ISBN: | 978-966-941-294-2 |
| Copyright owner: | © Національний університет “Львівська політехніка”, 2018 |
| URL for reference material: | http://zakon2.rada.gov.ua |
| References (Ukraine): | [1] B. V. Potiatynyk. Patogennyi tekst [Pathogenic text]. Lviv, Ukraine: PAIS, 1996, 296p. [2] K. S. Serazhym. Tekstoznavstvo [Textual Studies]. Kyiv, Ukraine: VPZ KU, 2008, pp.156-157 [3] Zakon Ukrainy “Pro reklamu” [Law of Ukranie “On advertising”].Available: http://zakon2.rada.gov.ua [Oct. 5, 2018]. |
| References (International): | [1] B. V. Potiatynyk. Patogennyi tekst [Pathogenic text]. Lviv, Ukraine: PAIS, 1996, 296p. [2] K. S. Serazhym. Tekstoznavstvo [Textual Studies]. Kyiv, Ukraine: VPZ KU, 2008, pp.156-157 [3] Zakon Ukrainy "Pro reklamu" [Law of Ukranie "On advertising"].Available: http://zakon2.rada.gov.ua [Oct. 5, 2018]. |
| Content type: | Conference Abstract |
| Appears in Collections: | Litteris et Artibus. – 2018 р. |
| File | Description | Size | Format | |
|---|---|---|---|---|
| 2018_Kitsa_M-Manipulative_advertising_271-272.pdf | 56.83 kB | Adobe PDF | View/Open | |
| 2018_Kitsa_M-Manipulative_advertising_271-272__COVER.png | 470.62 kB | image/png | View/Open |
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.