Застосування методів стрес-менеджменту під час ведення кредитно-інвестиційної політики на підприємстві

Abstract

Розглянуто наукові підходи до визначення сутності поняття “стрес” та типології стресів. Вивчено призначення та роль стресів на підприємствах різних видів госпо- дарської діяльності. Виявлено вплив стресів на прийняття управлінських рішень щодо виробничої діяльності підприємства та створення сприятливого корпоративного клі- мату для його ефективного господарювання. Оцінено вплив стрес-факторів на ефективність діяльності персоналу підприємства, виділено негативні та позитивні наслідки стресових ситуацій. Виокремлено певні принципи та побажання, яких необхідно дотримуватись для дієвого управління в умовах стресу. Охарактеризовано можливості запропонованих заходів боротьби з джерелами виникнення стресів на підприємствах. Запропоновано певні напрями для подальшого здійснення досліджень, котрі пов’язані із веденням кредитно-інвестиційної політики в умовах стресу.

In this article authors consider the scientific approaches to the definition of concept of “stress” and the typology of stress. The purpose and role of stress at the enterprise of different types of economic activity were studied. The influence of stresses in making of managerial decisions on the production activity of the enterprise and on creation of a favorable corporate climate for its effective management is investigated. The influence of stress factors on the effectiveness of the personnel of the enterprise is evaluated, negative and positive consequences of stressful situations are identified. The principles and actions that must be followed for effective management under stress conditions are presented. The possibilities of the proposed measures to combat the emergence of sources of stress at the enterprises are described. The author also proposed the directions for further research related to the conduct of credit and investment policy under stress conditions. In the modern world, the stress is an integral part of life, because the frenzied rhythm of life, continuous diverse changes, constant scientific implementation in everyday life or work lead to stress. The physical and psychological state of the person and his health are closely related. The higher is the stress level, the worse it affects the person. As a result, the productivity of labor decreases, which entails negative consequences for the enterprise. Let's consider more in detail the application of methods of stress management, and we will start with the creation of a favorable climate in the enterprise. This process is complex, spacious and long, requiring considerable time expenditures, as a complete team is not formed in one day or one week. The management, in turn, also needs a time for the evaluation of workers both in skills and personal qualities. It should be noted that the perfect formation of the corporate climate has several types, in particular: for enterprises with low staff turnover and for enterprises with a high turnover of personnel. The ideas of HR specialists in order to encourage employees to perform their work qualitatively and quickly is an important element of the stress management system. Competent and skilled HR specialists study the characteristics of employees, enable them to express themselves and apply their abilities and skills for performing certain important tasks. Such use of the system of stress management provides a positive attitude to the tasks, increases their interest in the work, and prompts them for certain ideas about the development of the enterprise. This approach to management is extremely important for conducting credit and investment activity at the enterprise. Credit and investment activities are very important for the quality assurance of production and economic activity of the enterprise and they require teamwork of the personnel. The impact of stress on the personnel conducting credit and investment activity can lead to very negative consequences, in particular: the choice of unsuccessful investment projects, the incorrect execution of the issuance or receipt of credit, the late payment or receipt of interest, etc., and as a result, total lack of funds or even bankruptcy. Consequently, we can conclude that the stress management system is a wide range of different methods aimed at eliminating the sources of stress and reducing its negative impact. The methods differ in complexity, formality and possible costs, but each enterprise can choose the most effective, most suitable or most effective method according to management's opinion.