Джерела фінансування фандрайзингу та пріоритетні напрями його реалізації в Україні

Abstract

Сформовано етапи комунікування з донорами для забезпечення системності дій та злагодженості робіт учасників проекту. Виділено форми фандрайзингу з урахуванням їхніх переваг і недоліків. Проаналізовано основні джерела фінансування некомерційних організацій. Наведено мотиви участі донора у фандрайзингу. Визначено пріоритетні напрями реалізації фандрайзингових проектів в Україні, здійснено характеристику можливих проектів та запропоновано базу потенційних донорів для кожного напряму.

Nowadays Ukrainian society has become more open for active development of international relations, adding new ideas and using the positive experience of other countries, what created a possibility to develop fundraising as a new and very important phenomenon that has not been previously inherent to socio-economic reality of Ukraine. However, despite the international experience, this activity has great prospects in our country, because of a significant number of unresolved social problems, what requires a new approach to finding the necessary resources to implement social business initiatives aimed at harmonizing social relations and improvement of functioning nonprofit organizations. The article investigates the main sources of fundraising and priority areas for its implementation in Ukraine. It mentions the importance of analyzing the main sources of fundrasing and confirms that the state policy is characterized by fragmentation of the implemented measures and by ignoring the opportunity to receive the necessary funds fromdifferent sources of income. The stages of communicating with donors are formed. For better understanding the nature of fundraising, the article specifies and describes its basic forms with its advantages and disadvantages. The motives of donor participation in fundraising are noted. The priority directions of realization of fundraising projects in Ukraine are defined, the possible projects are described, and the potential donor base for each direction is proposed. The research showed that the process of raising funds from donors of different categories could turn into a structurally organized instrument of social assistance effective mechanism for attracting and redistribution of funds or other resources to those who need them. Therefore, the development of theoretical and applied provisions in this area is not only to ensure the possibility of effective implementation of this process, but also to help to solve many issues of social sector.