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Please use this identifier to cite or link to this item: https://oldena.lpnu.ua/handle/ntb/42561
Title: Influence of readability on popularization of internet resources
Authors: Basyuk, Taras
Affiliation: Lviv Polytechnic National University, Lviv, Ukraine
Bibliographic description (Ukraine): Basyuk T. Influence of readability on popularization of internet resources / Taras Basyuk // Computational linguistics and intelligent systems, 25-27 June 2018. — Lviv : Lviv Polytechnic National University, 2018. — Vol 2 : Workshop. — P. 146–156. — (Section II. Intelligent Systems).
Bibliographic description (International): Basyuk T. Influence of readability on popularization of internet resources / Taras Basyuk // Computational linguistics and intelligent systems, 25-27 June 2018. — Lviv : Lviv Polytechnic National University, 2018. — Vol 2 : Workshop. — P. 146–156. — (Section II. Intelligent Systems).
Is part of: Computational linguistics and intelligent systems (2), 2018
Issue Date: 25-Jun-2018
Publisher: Lviv Polytechnic National University
Place of the edition/event: Lviv
Temporal Coverage: 25-27 June 2018
Keywords: readability
Internet resource
popularization
relevance
search engines
Number of pages: 11
Page range: 146-156
Start page: 146
End page: 156
Abstract: The article analyzes the influence of readability of the content on the popularization of Internet resource. The analysis of known methods for content readability determination, as additional component of popularization has been carried out. In researching, an algorithm for determining the basic level of readability has been developed, and recommendations for its application have been provided in order to enter the TOP results query. The question of determining the parameters of graphic design of the content is considered and recommendations on their application in the process of designing the Internet resource are provided. The research conducted creates the preconditions for further study of the subject and formation of mathematical support for automatic content rewriting depending on the required level of readability.
URI: https://ena.lpnu.ua/handle/ntb/42561
ISSN: 2523-4013
Copyright owner: © 2018 for the individual papers by the papers’ authors. Copying permitted only for private and academic purposes. This volume is published and copyrighted by its editors.
URL for reference material: https://searchengineland.com/google-hummingbird-172816
http://colins.in.ua/wpcontent/
http://colins.in.ua/wp-content/uploads/2017/04/Lande.pdf
http://colins.in.ua/wp-content/uploads/2017/04/protsenko.pdf
http://colins.in.ua/wp-content/uploads/2017/04/CoLlnS_TuS.pdf
http://colins.in.ua/wp-content/uploads/2017/04/BigData_eng.pdf
http://colins.in.ua/wp-content/uploads/2017/04/Grammatical-Error-Correction-whycommas-
References (Ukraine): 1. Grappone, J: Search Engine Optimization (SEO): An Hour a Day. United States: Wiley Publishing, Inc. (2013)
2. Basyuk, T.: The Popularization Problem of Websites and Analysis of Competitors. In: Advances in Intelligent Systems and Computing, 689. Springer, 54-65 (2017)
3. Thackston, K.: SEO Copywriting Flow: Creating a Steady Stream of Rankings & Conversions. In: CreateSpace Independent Publishing Platform (2012)
4. Vysotska, V., Chyrun, L., Chyrun, L.: Information Technology of Processing Information Resources in Electronic Content Commerce Systems, Computer Science and Information Technologies, 212–222 (2016)
5. Sullivan, D.: FAQ: All About The New Google “Hummingbird” Algorithm. Available online at: https://searchengineland.com/google-hummingbird-172816
6. Bailin, A., Grafstein, A.: Readability: Text and Context, Palgrave Macmillan (2016)
7. Chen, J., Dosyn, D., Lytvyn, V., Sachenko, A.: Smart Data Integration by Goal Driven Ontology Learning. In: Advances in Big Data. In: Advances in Intelligent Systems and Computing. – Springer International Publishing AG, 283-292 (2017)
8. Mokalis, A., Davis, J.: Google Analytics Demystified, CreateSpace Independent Publishing Platform (2018)
9. Khor, T.: Keyword Relevance in Search Engine Optimization, GRIN Publishing (2014)
10. Bentz, B.: Relevance Raises Response: How to Engage and Acquire with Mobile Marketing, SkillBites (2016)
11. Su, J., Vysotska, V., Sachenko, A., Lytvyn, V., Burov, Y.: Information resources processing using linguistic analysis of textual content. In: Intelligent Data Acquisition and Advanced Computing Systems Technology and Applications, Romania, 573-578 (2017)
12. Vysotska, V.: Linguistic Analysis of Textual Commercial Content for Information Resources Processing. In: Modern Problems of Radio Engineering, Telecommunications and Computer Science, TCSET, 709–713 (2016)
13. Vysotska, V., Hasko, R., Kuchkovskiy, V.: Process analysis in electronic content commerce system. In: Proceedings of the International Conference on Computer Sciences and Information Technologies, CSIT, 120-123 (2015)
14. Davydov, M., Lozynska, O.: Mathematical Method of Translation into Ukrainian Sign Language Based on Ontologies. In: Advances in Intelligent Systems and Computing, 689, 89-100 (2018)
15. Davydov, M., Lozynska, O.: Linguistic Models of Assistive Computer Technologies for Cognition and Communication. In: Computer Science and Information Technologies, Proc. of the Int. Conf. CSIT, 171-175 (2017)
16. Mykich, K., Burov, Y.: Uncertainty in situational awareness systems. In: Modern Problems of Radio Engineering, Telecommunications and Computer Science, Proc. of the Int. Conf. TCSET, 729-732 (2016)
17. Mykich, K., Burov, Y.: Algebraic Framework for Knowledge Processing in Systems. In: Advances in Intelligent Systems and Computing, Springer, 217-228. (2017)
18. Vysotska, V., Chyrun, L., Lytvyn, V.: Methods based on ontologies for information resources processing. Germany: LAP LAMBERT Academic Publishing (2016).
19. Vysotska, V.: Tekhnolohiyi elektronnoyi komertsiyi ta Internet-marketynhu. Saarbrücken, Germany: LAP LAMBERT Academic Publishing (2018)
20. Vysotska, V., Lytvyn, V.: Web resources processing based on ontologies. Saarbrücken, Germany: LAP LAMBERT Academic Publishing (2018)
21. Vysotska, V., Shakhovska, N.: Information technologies of gamification for training and recruitment. Saarbrücken, Germany: LAP LAMBERT Academic Publishing (2018)
22. Vysotska, V.: Internet systems design and development based on Web Mining and NLP. Saarbrücken, Germany: LAP LAMBERT Academic Publishing (2018)
23. Vysotska, V.: Computer linguistics for online marketing in information technology : Monograph. Saarbrücken, Germany: LAP LAMBERT Academic Publishing (2018)
24. Lytvyn, V., Vysotska, V., Chyrun, L., Smolarz, A., Naum O.: Intelligent System Structure for Web Resources Processing and Analysis. In: 1st International Conference Computational Linguistics and Intelligent Systems, COLINS, 56-74 (2017)
25. Lytvyn, V., Vysotska, V., Wojcik, W., Dosyn, D.: A Method of Construction of Automated Basic Ontology. In: 1st International Conference Computational Linguistics and Intelligent Systems, COLINS, 75-83 (2017)
26. Lytvynenko, V., Lurie, I., Radetska, S., Voronenko, M., Kornilovska, N., Partenjucha, D.: Content analysis of some social media of the occupied territories of Ukraine. In: 1st Inter. Conference Computational Linguistics and Intelligent Systems, COLINS, 84–94 (2017)
27. Shepelev, G., Khairova, N.: Methods of comparing interval objects in intelligent computer systems. . In: 1st International Conference Computational Linguistics and Intelligent Systems, COLINS, 100–109 (2017)
28. Orobinska, O., Chauchat, J.-H., Sharonova, N.: Methods and models of automatic ontology construction for specialized domains (case of the Radiation Security). In: 1st International Conference Computational Linguistics and Intelligent Systems, COLINS, 95–99 (2017)
29. Hamon, T., Grabar, N.: Unsupervised acquisition of morphological resources for Ukrainian. In: 1st International Conference Computational Linguistics and Intelligent Systems, COLINS, 20–30 (2017)
30. Grabar, N., Hamon, T.: Creation of a multilingual aligned corpus with Ukrainian as the target language and its exploitation. In: 1st International Conference Computational Linguistics and Intelligent Systems, COLINS, 10–19 (2017)
31. Hamon, T.: Biomedical text mining. In: 1st International Conference Computational Linguistics and Intelligent Systems, COLINS, http://colins.in.ua/wpcontent/ uploads/2017/04/2017COLINS-THAMON-keynote.pdf (2017)
32. Lande, D., Andrushchenko, V., Balagura, I.: An index of authors’ popularity for Internet encyclopedia. In: 1st International Conference Computational Linguistics and Intelligent Systems, COLINS, 47–55 (2017)
33. Lande, D.: Creation of subject domain models on the basis of monitoring of network information resources. In: 1st Inter. Conference Computational Linguistics and Intelligent Systems, COLINS, http://colins.in.ua/wp-content/uploads/2017/04/Lande.pdf (2017)
34. Protsenko, Y.: Intuition on modern deep learning approaches in computer vision. In: 1st International Conference Computational Linguistics and Intelligent Systems, COLINS, http://colins.in.ua/wp-content/uploads/2017/04/protsenko.pdf (2017)
35. Kolbasin, V.: AI trends, or brief highlights of NIPS 2016. In: 1st International Conference Computational Linguistics and Intelligent Systems, COLINS, http://colins.in.ua/wpcontent/ uploads/2017/04/CoLlnS_TuS.pdf (2017)
36. Kersten, W.: The Digital Transformation of the Industry – the Logistics Example. In: 1st International Conference Computational Linguistics and Intelligent Systems, COLINS, http://colins.in.ua/wp-content/uploads/2017/04/CoLlnS_TuS.pdf (2017)
37. Shalimov, V.: Big Data – Revolution in Data Storage and Processing. In: 1st International Conference Computational Linguistics and Intelligent Systems, COLINS, http://colins.in.ua/wp-content/uploads/2017/04/BigData_eng.pdf (2017)
38. Hnot, T.: Qualitative content analysis: expertise and case study. In: 1st Inter. Conference Computational Linguistics and Intelligent Systems, COLINS, http://colins.in.ua/wpcontent/ uploads/2017/04/Qualitative-content-analysis_expertise-and-case-study.pdf (2017)
39. Romanyshyn, M.: Grammatical Error Correction: why commas matter. In: 1st International Conference Computational Linguistics and Intelligent Systems, COLINS, http://colins.in.ua/wp-content/uploads/2017/04/Grammatical-Error-Correction-whycommas- matter.pdf. (2017)
40. Yukhno, K., Chubar, E.: Gamification: today and tomorrow. In: 1st International Conference Computational Linguistics and Intelligent Systems, COLINS, 139–140 (2017)
41. Pidpruzhnikov, V., Ilchenko, M.: Search optimization and localization of the website of Department of Applied Linguistics. In: 1st International Conference Computational Linguistics and Intelligent Systems, COLINS, 137–138 (2017)
42. Olifenko, I., Borysova, N.: Analysis of existing German Corpora. In: 1st International Conference Computational Linguistics and Intelligent Systems, COLINS, 135–136 (2017)
43. Kolesnik, A., Khairova, N.: Use of linguistic criteria for estimating of wikipedia articles quality. In: 1st International Conference Computational Linguistics and Intelligent Systems, COLINS, 133–134 (2017)
44. Kirkin, S., Melnyk, K.: Intelligent data processing in creating targeted advertising. In: 1st Inter. Conf. Computational Linguistics and Intelligent Systems, COLINS, 131–132 (2017)
45. Hordienko, H., Ilchenko, M.: Development and computerization of an English term system in the fields of drilling and drilling rigs. In: 1st International Conference Computational Linguistics and Intelligent Systems, COLINS, 129–130 (2017)
46. Gorbachov, V., Cherednichenko, O.: Improving communication in enterprise solutions: challenges and opportunities. In: 1st International Conference Computational Linguistics and Intelligent Systems, COLINS, 127–128 (2017)
47. Didusov, V., Kochueva, Z.: Statistical methods usage of descriptive statistics in corpus linguistic. In: 1st International Conference Computational Linguistics and Intelligent Systems, COLINS, 125–126 (2017)
48. Verbinenko, Yu.: Discursive units in scientific texts. In: 1st International Conference Computational Linguistics and Intelligent Systems, COLINS, 120–123 (2017)
49. Titova, V., Gnatchuk, I.: Evaluation ofa formalized model for classification of emergency situations. In: 1st International Conference Computational Linguistics and Intelligent Systems, COLINS, 110–119 (2017)
50. Kuprianov, Ye.: Semantic state superpositions and their treatment in virtual lexicographic laboratory for spanish language dictionary. In: 1st International Conference Computational Linguistics and Intelligent Systems, COLINS, 37–46 (2017)
51. Kotov, M.: NLP resources for a rare language morphological analyzer: danish case. In: 1st Inter. Conf. Computational Linguistics and Intelligent Systems, COLINS, 31–36 (2017)
References (International): 1. Grappone, J: Search Engine Optimization (SEO): An Hour a Day. United States: Wiley Publishing, Inc. (2013)
2. Basyuk, T., The Popularization Problem of Websites and Analysis of Competitors. In: Advances in Intelligent Systems and Computing, 689. Springer, 54-65 (2017)
3. Thackston, K., SEO Copywriting Flow: Creating a Steady Stream of Rankings & Conversions. In: CreateSpace Independent Publishing Platform (2012)
4. Vysotska, V., Chyrun, L., Chyrun, L., Information Technology of Processing Information Resources in Electronic Content Commerce Systems, Computer Science and Information Technologies, 212–222 (2016)
5. Sullivan, D., FAQ: All About The New Google "Hummingbird" Algorithm. Available online at: https://searchengineland.com/google-hummingbird-172816
6. Bailin, A., Grafstein, A., Readability: Text and Context, Palgrave Macmillan (2016)
7. Chen, J., Dosyn, D., Lytvyn, V., Sachenko, A., Smart Data Integration by Goal Driven Ontology Learning. In: Advances in Big Data. In: Advances in Intelligent Systems and Computing, Springer International Publishing AG, 283-292 (2017)
8. Mokalis, A., Davis, J., Google Analytics Demystified, CreateSpace Independent Publishing Platform (2018)
9. Khor, T., Keyword Relevance in Search Engine Optimization, GRIN Publishing (2014)
10. Bentz, B., Relevance Raises Response: How to Engage and Acquire with Mobile Marketing, SkillBites (2016)
11. Su, J., Vysotska, V., Sachenko, A., Lytvyn, V., Burov, Y., Information resources processing using linguistic analysis of textual content. In: Intelligent Data Acquisition and Advanced Computing Systems Technology and Applications, Romania, 573-578 (2017)
12. Vysotska, V., Linguistic Analysis of Textual Commercial Content for Information Resources Processing. In: Modern Problems of Radio Engineering, Telecommunications and Computer Science, TCSET, 709–713 (2016)
13. Vysotska, V., Hasko, R., Kuchkovskiy, V., Process analysis in electronic content commerce system. In: Proceedings of the International Conference on Computer Sciences and Information Technologies, CSIT, 120-123 (2015)
14. Davydov, M., Lozynska, O., Mathematical Method of Translation into Ukrainian Sign Language Based on Ontologies. In: Advances in Intelligent Systems and Computing, 689, 89-100 (2018)
15. Davydov, M., Lozynska, O., Linguistic Models of Assistive Computer Technologies for Cognition and Communication. In: Computer Science and Information Technologies, Proc. of the Int. Conf. CSIT, 171-175 (2017)
16. Mykich, K., Burov, Y., Uncertainty in situational awareness systems. In: Modern Problems of Radio Engineering, Telecommunications and Computer Science, Proc. of the Int. Conf. TCSET, 729-732 (2016)
17. Mykich, K., Burov, Y., Algebraic Framework for Knowledge Processing in Systems. In: Advances in Intelligent Systems and Computing, Springer, 217-228. (2017)
18. Vysotska, V., Chyrun, L., Lytvyn, V., Methods based on ontologies for information resources processing. Germany: LAP LAMBERT Academic Publishing (2016).
19. Vysotska, V., Tekhnolohiyi elektronnoyi komertsiyi ta Internet-marketynhu. Saarbrücken, Germany: LAP LAMBERT Academic Publishing (2018)
20. Vysotska, V., Lytvyn, V., Web resources processing based on ontologies. Saarbrücken, Germany: LAP LAMBERT Academic Publishing (2018)
21. Vysotska, V., Shakhovska, N., Information technologies of gamification for training and recruitment. Saarbrücken, Germany: LAP LAMBERT Academic Publishing (2018)
22. Vysotska, V., Internet systems design and development based on Web Mining and NLP. Saarbrücken, Germany: LAP LAMBERT Academic Publishing (2018)
23. Vysotska, V., Computer linguistics for online marketing in information technology : Monograph. Saarbrücken, Germany: LAP LAMBERT Academic Publishing (2018)
24. Lytvyn, V., Vysotska, V., Chyrun, L., Smolarz, A., Naum O., Intelligent System Structure for Web Resources Processing and Analysis. In: 1st International Conference Computational Linguistics and Intelligent Systems, COLINS, 56-74 (2017)
25. Lytvyn, V., Vysotska, V., Wojcik, W., Dosyn, D., A Method of Construction of Automated Basic Ontology. In: 1st International Conference Computational Linguistics and Intelligent Systems, COLINS, 75-83 (2017)
26. Lytvynenko, V., Lurie, I., Radetska, S., Voronenko, M., Kornilovska, N., Partenjucha, D., Content analysis of some social media of the occupied territories of Ukraine. In: 1st Inter. Conference Computational Linguistics and Intelligent Systems, COLINS, 84–94 (2017)
27. Shepelev, G., Khairova, N., Methods of comparing interval objects in intelligent computer systems. . In: 1st International Conference Computational Linguistics and Intelligent Systems, COLINS, 100–109 (2017)
28. Orobinska, O., Chauchat, J.-H., Sharonova, N., Methods and models of automatic ontology construction for specialized domains (case of the Radiation Security). In: 1st International Conference Computational Linguistics and Intelligent Systems, COLINS, 95–99 (2017)
29. Hamon, T., Grabar, N., Unsupervised acquisition of morphological resources for Ukrainian. In: 1st International Conference Computational Linguistics and Intelligent Systems, COLINS, 20–30 (2017)
30. Grabar, N., Hamon, T., Creation of a multilingual aligned corpus with Ukrainian as the target language and its exploitation. In: 1st International Conference Computational Linguistics and Intelligent Systems, COLINS, 10–19 (2017)
31. Hamon, T., Biomedical text mining. In: 1st International Conference Computational Linguistics and Intelligent Systems, COLINS, http://colins.in.ua/wpcontent/ uploads/2017/04/2017COLINS-THAMON-keynote.pdf (2017)
32. Lande, D., Andrushchenko, V., Balagura, I., An index of authors’ popularity for Internet encyclopedia. In: 1st International Conference Computational Linguistics and Intelligent Systems, COLINS, 47–55 (2017)
33. Lande, D., Creation of subject domain models on the basis of monitoring of network information resources. In: 1st Inter. Conference Computational Linguistics and Intelligent Systems, COLINS, http://colins.in.ua/wp-content/uploads/2017/04/Lande.pdf (2017)
34. Protsenko, Y., Intuition on modern deep learning approaches in computer vision. In: 1st International Conference Computational Linguistics and Intelligent Systems, COLINS, http://colins.in.ua/wp-content/uploads/2017/04/protsenko.pdf (2017)
35. Kolbasin, V., AI trends, or brief highlights of NIPS 2016. In: 1st International Conference Computational Linguistics and Intelligent Systems, COLINS, http://colins.in.ua/wpcontent/ uploads/2017/04/CoLlnS_TuS.pdf (2017)
36. Kersten, W., The Digital Transformation of the Industry – the Logistics Example. In: 1st International Conference Computational Linguistics and Intelligent Systems, COLINS, http://colins.in.ua/wp-content/uploads/2017/04/CoLlnS_TuS.pdf (2017)
37. Shalimov, V., Big Data – Revolution in Data Storage and Processing. In: 1st International Conference Computational Linguistics and Intelligent Systems, COLINS, http://colins.in.ua/wp-content/uploads/2017/04/BigData_eng.pdf (2017)
38. Hnot, T., Qualitative content analysis: expertise and case study. In: 1st Inter. Conference Computational Linguistics and Intelligent Systems, COLINS, http://colins.in.ua/wpcontent/ uploads/2017/04/Qualitative-content-analysis_expertise-and-case-study.pdf (2017)
39. Romanyshyn, M., Grammatical Error Correction: why commas matter. In: 1st International Conference Computational Linguistics and Intelligent Systems, COLINS, http://colins.in.ua/wp-content/uploads/2017/04/Grammatical-Error-Correction-whycommas- matter.pdf. (2017)
40. Yukhno, K., Chubar, E., Gamification: today and tomorrow. In: 1st International Conference Computational Linguistics and Intelligent Systems, COLINS, 139–140 (2017)
41. Pidpruzhnikov, V., Ilchenko, M., Search optimization and localization of the website of Department of Applied Linguistics. In: 1st International Conference Computational Linguistics and Intelligent Systems, COLINS, 137–138 (2017)
42. Olifenko, I., Borysova, N., Analysis of existing German Corpora. In: 1st International Conference Computational Linguistics and Intelligent Systems, COLINS, 135–136 (2017)
43. Kolesnik, A., Khairova, N., Use of linguistic criteria for estimating of wikipedia articles quality. In: 1st International Conference Computational Linguistics and Intelligent Systems, COLINS, 133–134 (2017)
44. Kirkin, S., Melnyk, K., Intelligent data processing in creating targeted advertising. In: 1st Inter. Conf. Computational Linguistics and Intelligent Systems, COLINS, 131–132 (2017)
45. Hordienko, H., Ilchenko, M., Development and computerization of an English term system in the fields of drilling and drilling rigs. In: 1st International Conference Computational Linguistics and Intelligent Systems, COLINS, 129–130 (2017)
46. Gorbachov, V., Cherednichenko, O., Improving communication in enterprise solutions: challenges and opportunities. In: 1st International Conference Computational Linguistics and Intelligent Systems, COLINS, 127–128 (2017)
47. Didusov, V., Kochueva, Z., Statistical methods usage of descriptive statistics in corpus linguistic. In: 1st International Conference Computational Linguistics and Intelligent Systems, COLINS, 125–126 (2017)
48. Verbinenko, Yu., Discursive units in scientific texts. In: 1st International Conference Computational Linguistics and Intelligent Systems, COLINS, 120–123 (2017)
49. Titova, V., Gnatchuk, I., Evaluation ofa formalized model for classification of emergency situations. In: 1st International Conference Computational Linguistics and Intelligent Systems, COLINS, 110–119 (2017)
50. Kuprianov, Ye., Semantic state superpositions and their treatment in virtual lexicographic laboratory for spanish language dictionary. In: 1st International Conference Computational Linguistics and Intelligent Systems, COLINS, 37–46 (2017)
51. Kotov, M., NLP resources for a rare language morphological analyzer: danish case. In: 1st Inter. Conf. Computational Linguistics and Intelligent Systems, COLINS, 31–36 (2017)
Content type: Conference Abstract
Appears in Collections:Computational linguistics and intelligent systems. – 2018 р.

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