https://oldena.lpnu.ua/handle/ntb/40868| Title: | X, Y theories as sources for effective communication targeting |
| Authors: | Naumova, Natalya Yevstihnieieva, Olena |
| Affiliation: | Zaporizhzhya National University |
| Bibliographic description (Ukraine): | Naumova N. X, Y theories as sources for effective communication targeting / Natalya Naumova, Olena Yevstihnieieva // Litteris et Artibus : proceedings of the 6th International youth science forum, November 24–26, 2016, Lviv, Ukraine / Lviv Polytechnic National University. – Lviv : Lviv Polytechnic Publishing House, 2016. – P. 283. – Bibliography: 2 titles. |
| Conference/Event: | Litteris et Artibus |
| Issue Date: | 2016 |
| Publisher: | Lviv Polytechnic Publishing House |
| Country (code): | UA |
| Place of the edition/event: | Lviv |
| Keywords: | X, Y theories target goals responsibilities |
| Number of pages: | 283 |
| Abstract: | In theses the role of the X, Y theories as sources for effective communication targeting are shown. |
| URI: | https://ena.lpnu.ua/handle/ntb/40868 |
| References (International): | [1] [ist [Online]. Available: http://www.eco1] Theories X and Y, The Economnomist.com/node/12370445 [2] McGregor, D. (1960). The Human Side of Enterprise, New York, McGrawHill. |
| Content type: | Conference Abstract |
| Appears in Collections: | Litteris et Artibus. – 2016 р. |
| File | Description | Size | Format | |
|---|---|---|---|---|
| LEA-2016-283-283.pdf | 392.83 kB | Adobe PDF | View/Open |
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