Краудсорсинг як інструмент менеджменту: приклади вирішення місцевих проблем

Abstract

Розглянуто основні фактори, що впливають на успішність реалізації краудсорсингових проектів. Ці фактори ідентифікуються на основі аналізування успішних прикладів реалізації краудсорсингових проектів для вирішення проблем місцевого розвитку в Україні. У межах дослідження узагальнено логіку краудсорсингових проектів та систематизовано інтернет-сервіси, які використовують механізм краудсорсингу. Особливий акцент зроблено на приклади місцевих ініціатив у формі краудсорсингу в м. Львові. The economic crisis in the country, the limited capacity to attract foreign capital actualize the need to find internal resources for investing development at all levels: from the state to a settlement and an individual enterprise. One way to find solutions to these problems using relatively free assistance is crowdsourcing. The article examines the main factors that influence the success of crowdsourcing projects locally. Identification of these factors is based on the analysis of successful examples of crowdsourcing projects for solving problems of local development in Ukraine. Within the framework of research In the study the logic crowdsourcing projects is generalized and Internet services that use the mechanismof crowdsourcing (services for finding solutions to various problems involving professionals, services for finding solutions to specialized problems; services for fundraising, social networks, boxes for proposals to improve the territory) are systematized. The special emphasis is done on the examples of local initiatives in the form of crowdsourcing in Lviv. Overview benefits of crowdsourcing in solving local problems is made. At the same time it is marked the challenges and threats related to crowdsourcing. The analysis of the realized crowdsourcing local development projects shows that for their realization organizers must clearly understand how to attract and retain volunteers during realization of the project, what volunteers can do and how to process the received offers. Further research problems requires The range of problems of motivating volunteers to regular participation in solving local problems by using crowdsourcing is required the further research.