Політико-комунікативні стратегії і практики взаємодії органів місцевого самоврядування України та Польщі

Abstract

Використовуючи широкий спектр загальнонаукових і спеціально наукових методів, основна увага звертається на комплексну характеристику явищ політичної комунікації в науково-теоретичному та прикладному аспектах. Доведена необхідність розроблення та впровадження стратегій інформаційно-комунікативної взаємодії органів місцевого самоврядування України і Польщі. The article focuses on the fact that the development of integration processes in Europe demonstrates the increasing influence of the regions on the activation of inter-state and interregional relations in general and that cooperation between different areas is gradually turning into the level of local government in particular. Author examines in details the understanding of the local governments of Ukraine and Poland in comparative terms. In particular, it has been examined the analysis of the main formation and development factors of fraternal cooperation between the Ukrainian and Polish cities. Using a wide range of general and special scientific methods the main focus is put on complex characteristic of phenomena of political communication in scientific-theoretical and political-applied aspects. Thus, the political communication finds its specific applied, including historical and territorial manifestation via the implementation of appropriate communication strategy as plan of optimal implementation of communicative intentions and communication tactics as a combination of techniques that contribute to the usage of appropriate communication tools aimed at implementing the chosen communication strategy. The necessity of developing and implementing of interinstitutional information and interactive communication strategies is proved, especially between the twin cities of Ukraine and Poland. According to the author, an implementation of branding strategies can play a significant role in the formation of an effective space of information and communication cooperation between Ukraine and Poland on a local level. Conclusions and recommendations from this abstract can be used in the process of conceptualizing and reforming of the local government in Ukraine; implementing the policy of the President of Ukraine P. Poroshenko on decentralization and deregulation of national and regional governance in general.