Сучасна людина у просторі віртуальної реальності: особливості соціально-культурної трансформації

Abstract

Розглянуто особливості соціокультурної реальності глобалізованого світу. Окреслено базові чинники зміни соціокультурного простору. Виявлено основні аспекти у трансформації комунікативних, ціннісних та ідентифікаційних адаптаційних механізмів людини. Розкрито риси ескейпізму як однієї з форм самоідентифікації людини у віртуальному просторі. Зроблено наголос на особливостях ідентифікації у віртуальному просторі. The article examines the peculiarities of socio-cultural reality of the globalised world. The basic factors the socio-cultural space change are outlined. The principal transformation aspects of the communicative, value and identification human adaptation mechanisms are disclosed. The main characteristics of escapism as a form of human self-identity in cyberspace are revealed. The identification peculiarities in virtual space are highlighted. Globalisation is considered as a change factor of modern sociocultural space. The author concludes that cyberspace offers an alternative form of life that is more attractive than the objective world and creates new opportunities for escapism and psychological dependence. Virtual reality excludes the direct contact between individuals and technological interaction replaces dialogic communication. It causes distortion of the dialogue values, the loss of the sense of selfsufficiency of the subject of communication and the advancement of the rationality cultivation. In the information society a person becomes very pragmatic and traditional values lose or change their meanings that may have a negative impact on him/her. The Internet is a social environment based on new virtual communication space. One of the determinant features of global thinking is a desire to become part of the big world to go beyond one’s own subjective worldview. This is a kind of intellectual and psychological involvement in the global life processes. In the modern age a person’s worth is determined by flexible thinking and the ability to respond quickly to constant vicissitudes of time. Cultural identity is formed in the visual environment with the help of television, advertising, the Internet and the printing press. Nowadays visuality is an important factor in developing social practices, socialisation and coexistence with other people. Contemporary culture is visually presented and the viewer combines the functions of a spectatorconsumer and a tourist-flaneur.