https://oldena.lpnu.ua/handle/ntb/24552| Title: | Optimization of marketing strategy’s selection process in automobile company |
| Authors: | Yurynets, O. Tomyuk, O. |
| Bibliographic description (Ukraine): | Yurynets О. Optimization of marketing strategy’s selection process in automobile company / O. Yurynets, O. Tomyuk // Econtechmod : an international quarterly journal on economics in technology, new technologies and modelling processes. – Lublin ; Rzeszow, 2014. – Volum 3, number 2. – P. 99–103. – Bibliography: 22 titles. |
| Issue Date: | 2014 |
| Publisher: | Commission of Motorization and Energetics in Agriculture |
| Keywords: | marketing strategy automobile companies innovation potential |
| Abstract: | The article analyzes existing classifications of marketing strategies of the company. The main criteria for marketing strategy’s selection, used by management in its strategic activities, were defined. Based on research, a simplified classifier of marketing strategies, which will facilitate efficient strategic marketing activities, was developed. |
| URI: | https://ena.lpnu.ua/handle/ntb/24552 |
| Content type: | Article |
| Appears in Collections: | Econtechmod. – 2014. – Vol. 3, No. 2 |
| File | Description | Size | Format | |
|---|---|---|---|---|
| 17-99-103.pdf | 171.58 kB | Adobe PDF | View/Open |
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