| DC Field | Value | Language |
|---|
| dc.contributor.author | Drugă, Petruţa | - |
| dc.date.accessioned | 2014-04-10T15:20:52Z | - |
| dc.date.available | 2014-04-10T15:20:52Z | - |
| dc.date.issued | 2011 | - |
| dc.identifier.citation | Drugă P. Segmentation of industrial markets / Petruţa Drugă // Економіка і менеджмент : матеріали ІI Міжнародної конференції молодих вчених ЕМ-2011, 24–26 листопада 2011 р., Львів, Україна / Національний університет "Львівська політехніка". – Львів : Видавництво Львівської політехніки, 2011. – C. 68–71. – (3-й Міжнародний молодіжний фестиваль науки). – Bibliography: 8 titles. | uk_UA |
| dc.identifier.uri | https://ena.lpnu.ua/handle/ntb/24319 | - |
| dc.description.abstract | The business marketing manager performs on a market
consisting of many different types of industrial customers with
different needs. Only when this aggregate market is split into
meaningful categories, the business marketing strategist can
react suitably and usefully to the unique needs. After the
determination process of the segments has ended, then the
marketer must estimate the demand for every segment.
Accurate projections of future possible sales represent one of
the most important and demanding dimensions of industrial
market analysis. | uk_UA |
| dc.language.iso | en | uk_UA |
| dc.publisher | Видавництво Львівської політехніки | uk_UA |
| dc.subject | segmentation | uk_UA |
| dc.subject | target market | uk_UA |
| dc.subject | positioning | uk_UA |
| dc.subject | nested approach | uk_UA |
| dc.title | Segmentation of industrial markets | uk_UA |
| dc.type | Article | uk_UA |
| dc.type | Book | uk_UA |
| Appears in Collections: | Економіка і менеджмент (EM-2011 ). – 2011 р.
|
